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Marketing Manager

Opening(s): 0

Summary

Experience: 7 TO 12 YEARS
Location: Kolkata
Education: UG: B.Tech / B.E.
PG: MBA / PGDM
Doctorate: Any
Industry Type: Auto / Auto Ancillary
Functional Area: Sales / BD
Posted Date: 2018/02/10

Desired Candidate Profile

• Planning initiatives to drive Sales penetration (P-Terex, T-Terex) • Capturing data for VLP from Trials, PCs etc. and coordinating with Marketing HQ to develop VLP grid • Market & Economic Intelligence for territory and exchange info with marketing HQ. • Supporting ZBH in Business Planning • Jointly with the ZBH developing Commercial Policies for the Zone to drive sales such as Price & Discounting framework (for the Zone) aligned to the overall HD Sales Commercial Policy • Promote packag

Job Description

• Drives and supports Marketing initiatives in the Zone to create AIDA (Attention-Interest-Desire-Action) for Business development, seeding, Market Share improvement • Drives and supports HQ led Marketing initiatives to create AIDA for Business development, seeding, Market Share improvement • Develops GTM Strategy & Plan for the Zone aligned to the Business plan and the HQ initiatives in order to ensure no overlaps. • Plans for local level Promotional commercial schemes in coordination with t

Contact Details

Company Name: India's leading Automobile COmpany
Website:
Address:
Email Address: info@careersolutions.in
Telephone Number: